Digital Marketing, Agile, and Project Management. You can customize these further based on the audience (students, professionals, managers) or duration of your course.

Module 1: Introduction to Digital Marketing

 What is Digital Marketing?
 Traditional vs. Digital Marketing.
 Digital Marketing Channels Overview.
 Trends and Future of Digital Marketing.

Module 2: Website Planning and Development

 Website Structure and UX Fundamentals.
 Domain, Hosting, and CMS Basics.
 Landing Pages and Conversion Paths.

Module 3: Search Engine Optimization (SEO)

 On-Page SEO (keywords, meta tags, content).
 Off-Page SEO (backlinks, outreach).
 Technical SEO (site speed, mobile-friendliness).
 SEO Tools and Analytics.

Module 4: Content Marketing

 Content Strategy and Planning.
 Blog Creation and Promotion.
 Video and Visual Content.
 Storytelling Techniques.

Module 5: Social Media Marketing

 Platforms Overview (Facebook, Instagram, LinkedIn, Twitter, YouTube).
 Organic vs. Paid Social.
 Community Management.
 Influencer Marketing.

Module 6: Pay-Per-Click (PPC) and Display Advertising

Topics

 Google Ads Fundamentals.
 Campaign Setup and Optimization.
 Remarketing Techniques.
 Ad Performance Analysis.

Module 7: Email Marketing

Topics

 Email Strategy and List Building.
 Crafting Effective Campaigns.
 Automation and Drip Campaigns.
 Metrics and Optimization.

Module 8: Analytics and Performance Measurement

Topics

 Google Analytics Fundamentals.
 KPIs and Dashboards.
 Conversion Tracking.
 Reporting and Insights.

Module 9: Digital Marketing Strategy & Planning

Topics

 Integrated Campaigns.
 Budgeting and ROI.
 Case Studies and Best Practices.

Students and Graduates

 Marketing, business, and communications students.
 Fresh graduates aiming to enter the digital media or marketing industry.

Working Professionals

 Traditional marketers shifting to digital roles.
 Sales executives or customer relationship professionals.
 Content writers and graphic designers looking to upskill.

Entrepreneurs and Startups

 Small business owners wanting to grow their online presence.
 Freelancers & solopreneurs seeking lead generation & customer engagement.

Job Seekers

 Digital Marketing Executive / Manager.
 SEO / SEM Specialist.
 Social Media Manager.
 Content Strategist.

Module 1: Agile Fundamentals

 What is Agile?
 Agile Manifesto and Principles.
 Benefits and Challenges.

Module 2: Scrum Framework

 Scrum Roles: Product Owner, Scrum Master, Team.
 Scrum Events: Sprint, Planning, Daily Scrum, Review, Retrospective.
 Scrum Artifacts: Product Backlog, Sprint Backlog, Increment.

Module 3: Kanban

 Principles and Practices.
 Visual Management and Boards.
 Workflow and WIP Limits.

Module 4: Lean and Extreme Programming (XP)

 Lean Principles.
 XP Practices (Pair Programming, TDD, Continuous Integration).

Module 5: Agile Planning and Estimation

 User Stories and Acceptance Criteria.
 Story Points and Estimation Techniques.
 Release and Sprint Planning.

Module 6: Agile Metrics and Reporting

Topics

 Velocity and Burn-down Charts.
 Cumulative Flow Diagrams.
 Measuring Value Delivered.

Module 7: Agile Tools

Topics

 Jira and Trello Overview.
 Backlog and Sprint Management Tools.
 Collaboration and Communication Platforms.

Module 8: Scaling Agile

Topics

 SAFe (Scaled Agile Framework).
 LeSS, Disciplined Agile.
 Challenges in Scaling.

Module 9: Agile Transformation and Culture

Topics

 Change Management.
 Building Agile Mindset.
 Common Pitfalls and How to Avoid Them.

Software Developers & Engineers

 Developers involved in iterative and incremental development.
 QA / Testers working in Agile environments.

Project Managers & Team Leads

 Professionals managing cross-functional teams.
 People transitioning from traditional to Agile frameworks.

Scrum Masters and Product Owners

 Aspiring or current Scrum practitioners.
 Business analysts and PO/PMs in product teams.

IT Professionals & Tech Startups

 Organizations adopting Agile or DevOps practices.
 Tech leaders focusing on delivery speed and adaptability.

Agile Coaches & Trainers

 Professionals pursuing Agile certifications (CSM, PSM, SAFe, etc.).

Module 1: Introduction to Project Management

 Definition and Key Concepts.
 Project Lifecycle and Phases.
 PMBOK Overview.

Module 2: Project Initiation

 Business Case and Feasibility.
 Stakeholder Identification.
 Project Charter Development.

Module 3: Project Planning

 Scope Definition and WBS.
 Scheduling (Gantt Charts, Network Diagrams).
 Cost Estimation and Budgeting.
 Risk Management Planning.
 Communication and Quality Plans.

Module 4: Project Execution

 Resource Allocation.
 Team Management.
 Procurement and Vendor Management.
 Change Management.

Module 5: Project Monitoring and Controlling

 Performance Measurement (KPIs, Earned Value).
 Issue and Risk Tracking.
 Quality Control.
 Reporting and Communication.

Module 6: Project Closure

 Deliverable Handover.
 Lessons Learned.
 Final Documentation.
 Project Evaluation.

Module 7: Project Management Methodologies

 Traditional / Waterfall.
 Agile Project Management.
 Hybrid Approaches.

Module 8: Project Management Tools

Topics

 MS Project, Asana, Jira, Trello.
 Collaboration and Documentation Tools.
 Dashboards and Reporting.

Module 9: Professional Development

Topics

 PMI Certifications (PMP, CAPM).
 Ethics and Professional Responsibility.
 Career Pathways in Project Management.

Aspiring Project Managers

 Students in management or engineering courses.
 Interns or trainees being groomed for leadership.

Mid-Level Professionals

 Team leads and department heads transitioning to project roles.
 Professionals aiming for PMP, CAPM, or PRINCE2 certifications.

Senior Management & Executives

 Business owners and CXOs managing strategic projects.
 Decision-makers overseeing portfolios and programs.

Non-Tech Professionals

 Professionals from construction, manufacturing, healthcare, etc.
 Event managers or coordinators handling operational projects.

Freelancers & Consultants

 Independent consultants managing client engagements.
 Freelancers running multiple projects or deliverables.

Aspiring Project Managers

 Students in management or engineering courses.
 Interns or trainees being groomed for leadership.

Mid-Level Professionals

 Team leads and department heads transitioning to project roles.
 Professionals aiming for PMP, CAPM, or PRINCE2 certifications.

Senior Management & Executives

 Business owners and CXOs managing strategic projects.
 Decision-makers overseeing portfolios and programs.

Non-Tech Professionals

 Professionals from construction, manufacturing, healthcare, etc.
 Event managers or coordinators handling operational projects.

Freelancers & Consultants

 Independent consultants managing client engagements.
 Freelancers running multiple projects or deliverables.